Friday, June 25, 2004

Wat kyk jy? - The final frontier


Irak lief Wat Kyk Jy Posted by Hello

To explain the Wat Kyk Jy? website to someone who’s not Afrikaans is a pretty tall order. But in short, it’s a South African site written in Afrikaans about everything that’s wrong with being Afrikaans… and yet being damn proud of it at the same time.

www.watkykjy.co.za is the shamed family member of the rainbow nation. He’s your dirty uncle with the Scopes (top shelf mags) under his mattress, your cousin that married your cousin, your aunt that dresses up like a 80’s weather presenter and gave birth to a daughter with a tail. We all have them… don’t we?

WKJ? has one mission, one goal… if it’s zef, we’ll cover it, we’ll write about it, we’ll live it. Which bring me nicely to “zef”. “Zef” is a unique Afrikaans word – it’s slang for bad taste, tacky, kitsch (but not in an ironic way), bonehead and everything else that’s just a bit off. Examples being; patch leather jackets, guys in pick-up trucks listening to 2Unlimited, mullets, souped-up cars with topless girls on the bonnet, the list is endless. Yes, it is true that a lot of these things do rear their ugly heads in other countries too, but Afrikaans culture is the mothership of “zef”, the daddy so to speak.

The name Wat kyk jy? literally means “what are you looking at?” but can also loosely be translated to “What’s your problem?”. It’s usually the last words you hear before the punch lands, your head hits the floor and you wet yourself with fear. It’s the words so often used by the Afrikaans alpha male – the embracer of all things zef.

www.watkykjy.co.za is a community, a collective in the true sense of the word for people who share a common crappy backyard. Everyone can contribute, but primarily it’s the musings of the founding members who tell their stories to the Afrikaans massive. This is the sub culture’s only true bombastic voice, frank about their mistakes, lovingly embracing their shortcomings. WKJ? has a cult following because it cuts through the bullshit, it’s honest and upfront and doesn’t make excuses. This website is proud of being South African even if it is a bit special-needs, twisted and born with a tail.

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Jy mors met die taal meneer!

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